Privacy Principles
At the Bank of Prescott, we value your patronage and want to maintain your confidence in our banking relationship. As financial services
professionals entrusted with sensitive financial information, we respect your privacy
and are committed to treating customer information responsibly. Our Privacy Policy
serves as a standard for all Bank of Prescott employees for collection, use, retention, and security of
individual customer information.
Expectation of Privacy
We believe the confidentiality and protection of customer information is one of our
utmost fundamental responsibilities. And while information is critical to providing quality service, we recognize that one of our most important
assets is our customers' trust. Thus, the safekeeping of customer information is a priority for
the Bank of Prescott.
Information Collection
We collect, retain, and use information about you only where we reasonably believe that it will help administer our business or provide products, services, or other opportunities to you. Information about
customers is accumulated from a variety of sources. Some information is provided to
the Bank of Prescott directly by you the customer. Other data are developed by
the Bank of Prescott as a function of providing a product or service to a customer. Still other information is
obtained from outside sources. We use information to protect and administer your records, accounts, and funds; to comply with certain laws
and regulations; to help us design or improve our products and services; and to understand your financial needs so that we can provide you with
quality products and superior service.
Maintenance of Accurate Information
We strive to keep this information accurate and up-to-date. If you discover that this information is incomplete, inaccurate or not current,
please notify us immediately at the address or telephone number listed below or on
your account statement. We will immediately investigate your concerns and
correct any inaccuracies.
Limiting Employee Access to Your Information
At the Bank of Prescott, employee access to personally identifiable customer information is limited to those with a business reason to know
such information. We educate our employees on the importance of customer confidentiality and privacy. Because of the importance of these
issues, all Bank of Prescott employees are responsible for maintaining the confidentiality of customer information and employees who
violate the bank's Privacy Policy will be subject to disciplinary measures. Our employees' limited access to customer information is based on job
function.
Security Procedures
The Bank of Prescott is committed to the security of your financial and personal information. All of our operational and data processing systems
are in a secure environment that protects your account information from being accessed by third parties. We maintain and grant access to customer
information only in accordance with our internal security standards.
Sharing Your Information with Affiliated Companies
Unlike some other financial institutions, the Bank of Prescott does NOT share
your customer information with affiliated companies. If in the future we
feel that the sharing of certain information would help better serve you or
provide you with better financial products, we will first advise you of this and
afford you an opportunity to tell us you do not want this information shared
with an affiliated company. We will honor your request.
Restrictions on the Disclosure of Your Information
We do not reveal specific information about your accounts or other personally identifiable information to unaffiliated third parties for their
independent use, except for exchange of information with reputable reporting agencies to maximize the accuracy and security of the information
or in the performance of bona fide corporate due diligence. There are however, exceptions that we must honor on behalf of
you, our customers:
 | The information is provided to help complete a transaction you requested. |
| You request or authorize the information be revealed. |
| The disclosure is required by/or allowed by law (e.g. subpoena; the investigation of fraudulent activity, request by regulatory, consumer credit reporting agency, etc.) |
| We have informed you that this information may be disclosed and have given you an opportunity to decline. |
Maintaining Customer Privacy in Business Relationships
with Third Parties
Whenever we provide customer information to a third party, we insist that the third party adhere to similar privacy principles for keeping such
information confidential.
Web Site
The Bank of Prescott does not gather customer information, directly or indirectly, from its web site. This web site is provided to inform
you about the financial services available through the Bank of Prescott.
Questions
If you have questions or would like to contact us regarding your
information, you may do so by:
Writing to us at:
Bank of Prescott
P. O. Box 490
Prescott, Arkansas 71857-0490
Or telephoning us at: (870) 887-2688